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Chef Carla Contreras's avatar

Thank you for this tutorial on broccoli rabe, it's a PSA ๐Ÿ™๐Ÿผ The pink cover with the candy cane letter reminds me so much of the retreat in Sicily! I can't wait for Saturday โค๏ธ

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Victoria Granof's avatar

Haha itโ€™s a mission!

Going to the greenmarket Friday to buy veg for your bone broth smoothies Saturday. Canโ€™t wait!

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Chef Carla Contreras's avatar

I am so excited to see what you purchase ๐Ÿ‘๐Ÿผ

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Diane's avatar

Wonderful post and so happy to see you here on Substack. Thank you for showing the evolution of the your recent book cover. I bought a copy of your โ€œfirst pancakeโ€ a couple of years ago and it delighted me with its recipes and content. Then, Sicily, My Sweet arrived! Itโ€™s a refined gem with even more over the top content. I love how it gets to the everything, everywhere, all at once-ness of Sicily. Well done you! I look forward to reading your posts on Substack.

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Victoria Granof's avatar

The โ€œEverything, everywhere, all at once-ness of Sicilyโ€!! How perfectly put. May I quote you? Iโ€™m grateful youโ€™re here.

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Diane's avatar

Please do. So happy to see you here!

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Everything Cookbooks's avatar

The evolution of the cover of "Sicily, My Sweet" is fascinating to see! Thank you for sharing all these images complete with publishers comments.

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Victoria Granof's avatar

Happy you like it. Now Iโ€™m wondering if I should have chosen the cover with the candy striped lettersโ€ฆ.

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Chef Carla Contreras's avatar

I love that cover too โค๏ธ

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MKC's avatar

Loving EVERYTHING about this post! Patience, time, persistence, visionโ€ฆand am 100% design-nerding out on the cover iterations!

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Victoria Granof's avatar

Thank you Megan - as one design nerd to another.โค๏ธ

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Molly Stevens's avatar

Great post! Such an important message about playing the long game. So cool to see all the cover options!

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Victoria Granof's avatar

The long gameโ€ฆyes.

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Ginger Boden's avatar

I love these cookbook covers! I'm so happy that we're beginning to get cool, abstract or illustrated covers in the US. I've always been jealous of the British book covers!

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Victoria Granof's avatar

Thank you Ginger! I wholeheartedly agree (about British cookbook envy:-)

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Frances Abrantes Baca's avatar

This is delightful. As a designer, I really empathize with authors and how they can feel caught in the cogs of the machine when their books go into production. The team at Hardie Grant is so good, it looks like they really understood the vision and were great partners to you. It's so unusual to see cover iterations and feedback shared too, thanks for pulling back the curtain there. I have to admit I really love the candy striped typography, but your final cover is truly the winnerโ€”good color contrast, large and easy to read type (so important for online retail), and an ILLUSTRATION! What?! I adore when American cookbook covers don't rely on a pretty picture to tell the story. This cover feels just right. Brava!

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Victoria Granof's avatar

Im so glad you liked it. Uh-oh, so many people are saying they love the candy-striped typography! Yes, Hardie Grant was a great partner and very collaborative. (Which is all about me taking the time to learn what the heck I was doing!)

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Frances Abrantes Baca's avatar

Don't second guess itโ€”and put that candy stripe type in your back pocket for your next book :-)

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Rachel Phipps's avatar

This post spoke to me. The one lesson I always tell people publishing a cookbook is pick your battles. I don't like my first cookbook. A part of me will always love it for it being the first, but the rest of me hates it. I lost battles over the name of it, the photography, the stupid way they wanted to do the ingredient lists to make it 'unique' and I don't like the cover which I saw for the first time when it was uploaded to Amazon. I have a second cookbook that I adore because of that first experience; I knew where to let something minor go in order to have greater leverage over the things that really mattered to me.

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Victoria Granof's avatar

Iโ€™m so glad it spoke to you! And knowing which battles to pick is CRUCIAL.

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The Toothpick Test's avatar

Cool to see the process but definitely like the final cookbook cover the best. Also this was a really fun Everything Cookbooks podcast episode to listen to ๐Ÿ˜€

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Victoria Granof's avatar

Thank you!! Now Iโ€™m having second thoughts about the coverโ€ฆ.

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